20 Great Hotel Digital Marketing Programs
Travel is always fun and to get travels into your hotel takes effective marketing and PR programs. Here are 20 examples of effective hospitality digital marketing programs used by hotels:
Marriott’s Mobile App: The app provides an integrated experience where users can book stays, manage reservations, and receive personalized recommendations based on previous stays. It also features mobile check-in and room selection, enhancing convenience.
Hilton Honors Program: This loyalty program combines rewards with targeted email marketing. Hilton uses data analytics to send personalized offers and promotions to members, boosting engagement and repeat bookings.
Accor Live Limitless: Accor has embraced a multi-faceted approach to digital marketing, utilizing gamification elements to enhance user engagement. Their social media strategy encourages followers to share experiences, creating a sense of community around the brand.
Airbnb’s Content Marketing: Through engaging blog content and curated local guides, Airbnb positions itself as more than just a booking platform. This strategy not only drives traffic but also inspires potential travelers to choose Airbnb for unique experiences.
Hyatt’s Social Media Campaigns: Hyatt effectively showcases guest experiences through vibrant visuals and stories on Instagram and Facebook, promoting special events and exclusive offers that drive direct bookings.
Four Seasons’ Email Marketing: Four Seasons excels in personalized email campaigns, delivering tailored offers based on user behavior, preferences, and past stays. This targeted approach increases open rates and conversions.
The Ritz-Carlton’s User-Generated Content: By encouraging guests to share their experiences on social media, The Ritz-Carlton leverages authentic user-generated content. Featuring this content on their platforms fosters community and trust.
Best Western’s Local SEO Strategy: Best Western optimizes its local listings to enhance visibility in search results. By focusing on local SEO, they capture guests searching for nearby accommodations, effectively increasing foot traffic.
W Hotels’ Influencer Collaborations: W Hotels partners with social media influencers to generate excitement around new openings and unique experiences, reaching wider audiences through authentic storytelling.
Radisson’s Virtual Tours: Radisson offers virtual reality tours that allow potential guests to explore properties before booking. This immersive experience can significantly influence decision-making.
Sonder’s Data-Driven Marketing: Sonder utilizes data analytics to understand customer preferences, refining advertising strategies to effectively target potential guests, thus optimizing their marketing spend.
Kimpton Hotels’ Loyalty Program: Kimpton enhances guest experiences by offering personalized communications and rewards for repeat customers, fostering loyalty and encouraging direct bookings.
Mandarin Oriental’s Personalized Website Experience: Their website uses algorithms to customize content based on user behavior, ensuring visitors see relevant offers and information, thus enhancing engagement.
InterContinental Hotels’ Local Experiences: InterContinental emphasizes local culture and experiences in their email campaigns, promoting nearby attractions to entice travelers seeking immersive experiences.
Hotel Indigo’s Instagram Stories: They leverage Instagram Stories to highlight local events and cultural experiences, making their hotels part of the community narrative and engaging potential guests.
Omni Hotels’ Seasonal Campaigns: Omni runs seasonal promotions that are heavily advertised through targeted email and social media campaigns, appealing to travelers planning seasonal trips.
Banyan Tree’s Sustainable Tourism Campaign: Banyan Tree promotes eco-friendly practices and sustainable tourism experiences, appealing to environmentally conscious travelers through targeted content marketing.
Accor’s Influencer Takeovers: They invite influencers to take over their social media channels, offering a fresh perspective and real-time engagement with potential guests.
The Hoxton’s Community Events: The Hoxton builds community ties by hosting local events, using social media to promote these happenings, which attracts both guests and locals.
OYO’s Aggressive Online Advertising: OYO employs performance marketing strategies and dynamic pricing to attract budget travelers, ensuring competitive rates across various online platforms.
These hospitality digital marketing programs demonstrate the importance of personalization, community engagement, and innovative content strategies in the hospitality industry. By leveraging technology and creative approaches, hotels can effectively attract and retain guests in a competitive landscape.
Matt Caiola is North America CEO of 5WPR.